Apple

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. The company's best-known hardware products include Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; and Logic Studio, a suite of audio tools. As of January 2010 the company operates 284 retail stores in ten countries, and an online store where hardware and software products are sold. As of the third quarter of 2009, it is the tenth largest company in the world.

Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called Apple Computer, Inc. for its first 30 years, but dropped the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.

Apple Laptop

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The Apple "i"

Apple - iPad

i

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Visitor's comments

I think Apple charges too much money. It’s daylight robbery. There is no cost for printing the books, they should charge much less.
Pink Me

It’s actually better than reading a real book. I was very skeptical when the whole Apple and Amazon digital book revolution started, but I’m a true believer now.
Abadi Aharn

Not true at all. Apple has many more books through the iBooks store. I think the design and feel of the iPad is amazing.
S D

Just got my new iPad. It’s beautiful. Apple has done an amazing job with this one. Much better than Kindle!
Vardush

The authors still need to get royalties. It’s better to buy books and download albums through the Apple iTunes and iBooks store than steal them online.
Adam S , הלוואות

Apple charges too much for the iPad and the books are too expensive. There is zero cost involved in keeping a book online.
Shula , בעלי מקצוע

The design is great. Much better than the Kindle design and the fact that you actually open it like a book makes a big difference.
Tshuva L.

It’s just like the iPhone and iPod and all the rest of the Apple baloney. A shiny package and nothing more.
Nuriel H. , הסרת שיער

I’m addicted to everything Apple. The new iPad is awesome! Honestly, I got back to reading books only because of the new iPad.
Batgal , דם טבורי

I have both and I think Kindle feels much more like reading an actual book. Also, I think Kindle has more books through amazon than what Apple’s iBooks store has.
Danpro , Holy land tours

Just like everything else Apple is doing. They take existing technology, repackage it and sell it for twice as much.

There is nothing wrong in taking existing technology and making it more user friendly. I haven’t checked the new video calling gizmo yet.
Yulia

I don’t understand why you can’t just have one device that combines it all? Do we really need an iPhone, iPod touch, iPad etc.?
Partush

I think the new iPad 2 will change everything we know about streaming media. It just keeps getting better and better. I am just amazed by the user interface.
robi

I heard that Apple will soon have a video subscription service that will be a lot like Netflix. Combined with their music service and digital books service, this can really change the rules of the game.
sami

The question is whether or not Apple can offer something that will be considerably better than what Netflix offers. Pricing is also an interesting issue, as Netflix’s prices are very attractive.
roni

I have to admit I was one of the doubters when the iPad came out and thought the technology was not good enough. I am fully convinced now, the iPad 2 is just fantastic.
bil

It will be interesting to see if we are heading towards a system that will combine all entertainment and information needs. Apple has a good chance of being in the forefront of creating it.
leni

Most of the advances today, especially ones that Apple deals with, are more cosmetic than anything else. There will always be “the next thing” which has to do with fashion trends more than anything else.
soly

Apple is now probably the most innovative organization on the face of the planet. I am in awe of their achievements in the last few years.
ben